Engineered to actually reduce motion, allowing you to focus.

The Science: Breast tissue has weight. Simply compressing it or encapsulating it does not keep it from moving. SugarShock™ has a patent-pending solution that reduces motion and increase comfort. IT FEELS DIFFERENT BECAUSE IT IS DIFFERENT.™ The Art: Structural bras aren’t attractive and fashion bras aren’t functional. You want a great-looking sports bra that lets you concentrate on being your best!

SugarShock   The Sports Bra that Works.™


I’m an athlete, and like you, I need a sports bra that works.

Hi, I’m Trish Hawkins, founder of SugarSports and the inventor of SugarShock™. When I was doing triathlons, I became incredibly frustrated. I’m a nicely-busted girl and I looked everywhere for an answer. Finally, I engineered my own sports bra, built a solid production team and started my own company! I believe that we can achieve anything with enough heart and determination. I believe in women and I believe in you. Help me spread the word and let SugarShock™ help you get to the top of your game. As I always say, “C’mon everybody, it’ll be fun!””


It Feels Different Because It Is Different.™



Features a black rib cage band and a phone pocket on the back. Super style and high-impact color! A hot look.


The original design. Clean, crisp, bright, fun and functional! It's a favorite shade of blue. Looks great with any accent.


Black SugarShock bra shows off our stylized logo and the effervescent sugar bubbles pattern. This rocks!       


Classy and always in fashion. Features our phone pocket on the back. Sleek and pretty. Show off your tan!             


Engineered with heart.

At SugarSports, we build women up for success on every level. We start by promoting a healthy life. We promote happiness, a positive self-outlook, and an active lifestyle. While SugarShock™ reduces motion for any size breast, larger-chested women will see significant benefits from our technology. Our beautiful models are real, active women, and they love it! Free your mind from breast motion and focus on what you love. Send us your stories and join the women of SugarSports.

What our clients are saying...

LOVE LOVE LOVE my SugarShock bra! I can’t even tell you how many sports bras I have. And none of them work. But yours DOES. Thank you. I’m telling all my friends!
— AT
I never realized how distracting it was to have my chest bouncing up and down. Now I do whatever I want and never think about them! Crazy.
— NH
It’s so soft! I can’t wait to wear it every time. And it does work!
— MK
Hey, the quality of this is fabulous. AND IT WORKS, just like you say. Incredible product. I need more!
— SG

From Trish.

This is where I get to support others along their path. This is my awesome team that I have the privilege to work with! 

The amazing work of Eric Whetstone at WhetstoneDesign is simply spot-on. It is rare to find someone that I can say is “absolutely remarkable” and you are. Thank you for answering the phone and saying “yes”!

To our models Laurie Young, Laine O'Conner, and Renata Salkhova, thank you for your amazing work! Special thanks to our photographer Robie Capps, our video engineer Andrew Rurik, and our web designer Jeremy Worden. All of you guys amaze me with your creativity. 

Mitchell Rose is my brilliant composer and musical mastermind. He worked so hard on the music to our video and created the SugarSports flute sound. Which is so very cool! Thank you for watching “requested” movie to understand women more. It’s appreciated. While I am on the music side of things, look up Zach Stone. He is my superstar of a stepson, a close replica of his extraordinary dad. So talented. You can find both Mitchell’s and Zach’s music at the usual places (iTunes, YouTube, Spotify). They are dynamic, high energy – the new faces of music.